In this blog we are going to tell you about Difference Between McDonald’s and Burger King, so read this blog carefully to get the complete information.
Undoubtedly, the food industry is going at a faster rate. Two of the most famous fast-food restaurants which are serving in this business are McDonald’s and Burger King. They have been in the market for more than 50 years. But while comparing these two brands, most people wonder which is best. So when you compare the two, you will find that they have many variations ranging from strategies to offerings. In this article, we will tell you more about McDonald’s and Burger King and how they differ from each other so that you can decide which you liked the most.
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What is McDonald’s?
McDonald’s is one of the leading and fastest-growing food corporations that is based in the US. It was established in the year 1955 in California. The restaurant chain was founded by Richard McDonald and Maurice McDonald. Presently, it is the most loved and largest revenue-generating brand all around the world. It is mainly known for its hamburgers but besides this, people also love its french fries, cheeseburgers, soft drinks, chicken products, breakfast items, desserts, and wraps. It has more than 37,000 restaurants around the globe. Some people also consider McDonald’s as a real estate company as in the world of business, this brand makes more money considering various factors. This brand is well recognized as they practice local division of their standardized menu to attract customers worldwide.
What is Burger King?
Burger King is another food restaurant brand that is well known for its burgers. It was founded in the year 1953 with the name Insta Burger King but later it was renamed, Burger King. The offerings on the menu of this restaurant are quite fascinating as they have a diverse range of products. The notable thing about this brand is the choice of Whooper on the menu which later became its signature product. After McDonald’s, Burger King is considered the second-largest restaurant chain in the US. As of a report of 2018, it has around 18000 outlets worldwide in around 100 countries and it is also loved by people worldwide. It started its first franchise in the year 1959 and by the end of 2013, it became the second-largest fast-food restaurant chain in several global locations.
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Major Differences Between Mcdonald’s and Burger King
The following are the major differences between McDonald’s and Burger King as mentioned below:
- Both McDonald’s and Burger King are popular food brands worldwide and are American-based companies but they were founded in different years. McDonald’s was founded in 1955 whereas Burger King was founded in 1954.
- McDonald’s was founded by Richard McDonald and Maurice McDonald whereas Burger King was started by James McLamore and David Edgerton.
- Brand recognition plays an important role when it comes to the branding and sales growth of a company. So when comparing the brand image of these two brands, McDonald’s is comparatively more popular than Burger King. But Burger King always stands as a tough competitor.
- Both McDonald’s and Burger King started as hamburger restaurant franchises. With time they usually make changes in their menu as per the taste of a particular country. However, Burger King is majorly known for its Whoopers.
- The service of the restaurant plays a major role when it comes to brand recognition and customer choice. So as the customers, consider the services of Burger King comparatively faster than McDonald’s.
- Another major difference between them is that the weight of the burger of McDonald’s is comparatively lighter than the Burger of Burger King.
Conclusion
With the increasing popularity of the fast-food industry, the attention of people toward McDonald’s and Burger King has also enhanced. These two brands have influenced millions of people worldwide. However, when it comes to choosing between the two, most people wonder which is best. But we would suggest that you can pick any of them depending on your taste and preference. If you give preference to the brand then obviously McDonald’s is at the top but when it comes to content, Burger King is comparatively more in content. We hope that this article was helpful and you would try both to decide which you liked the most.
We Hope this blog is sufficient enough to provide the information about Difference Between McDonald’s and Burger King. Thanks for reading this blog.
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