To draw customers into your auto repair shop and make them regular clients, you need to implement auto repair marketing strategies that are trackable and help you grow your business. Digital marketing agencies know that your marketing campaigns must be easy to analyse, so you immediately know what works and what doesn’t. Although conventional ads such as print ads or TV and radio segments may expose your business to new customers, the effectiveness of these channels is more difficult to track.
This article explores several digital marketing tactics your auto repair shop can utilise to scale your business. If you want to know more about the best marketing strategy for an auto repair shop, keep on reading.
- Website Branding
Your digital storefront is your website. Because of this, it should provide an attractive view of your auto repair shop that gets people interested enough to come to your shop. There are several basic best practices you need to apply when creating your website to market your business well. Some tips are the following:
- Responsive design. A majority of Internet usage occurs on mobile than any other device. Search engines such as Google make mobile-friendly websites a top priority in their search results.
- Secure your site with HTTPS or hypertext transfer protocol secure. This is a secure internet communication protocol that benefits users and their search results.
- Post content on your website that provides relevant information about your services and includes your most up-to-date contact information.
- Choose a domain name that reflects your business. Make it effortless for those who visit your website to contact you by displaying a live chat box throughout your site or by making the contact tab more visible on every page.
- Search engine optimisation
Digital marketing agencies know that Local businesses must utilise Search Engine Optimisation or SEO best practices to be visible in web searches. According to data from Hubspot, around 70% of consumers who do local research will visit a store within 5 miles if it appears in the search results. According to Google data, purchases happen in 28% of searches for nearby businesses.
Ensure your website follows SEO best practices by implementing the following:
- Research popular keywords connected to your business and utilise them throughout your content.
- Incorporate those keywords on other websites your business has a digital presence on, such as your profile on your social media sites and review sites.
- Create pages throughout your website that relate to your keywords.
Bear in mind that the security and mobile-friendliness of your website also impact your search results. You may want to collaborate with a professional website designer and SEO expert to improve your website and content.
- Email marketing
Survey your customers if they would like to join an email list to update deals and new offerings. You must always ask your customers permission before adding them to your list. If you email clients without their consent, they might mark your email as spam. Being labelled as spam can adversely impact your ability to email other customers in the future.
You can utilise plenty of email marketing services depending on how many people you are emailing and how frequently. For example, Mailchimp allows a subscription up to 2000 people and can send 12,000 emails monthly for free.
