For some people, the “vocal for local” concept is archaic. But in our day, we witness its revival through a no small figure: the prime minister of India. The prime minister has been aggressive in his campaign for Indian-made products. The nation also follows his footsteps as customers now buy local products for the nation’s welfare.
In this article, you will find how to support local products through your campaign.
What is “Vocal for Local”?
The “Vocal for Local” concept is about consciously choosing local products over foreign ones. It has its origins in the Swadeshi movement of the early 1900s. Freedom fighters like M.K.Gandhi wanted to instill a sense of patriotism and national pride among the Indians. By advocating local products, they protested against the British hegemony over India.
The “Vocal for Local” campaign has several goals
- Use of locally-made products
- Creating local brands and expanding them into the global arena
- Less reliance on imports while encouraging local manufacturing.
- Producing quality goods locally so that customers wouldn’t depend on foreign goods.
- To make India the chief exporter of locally made products
- To make India self-reliant
- To make India the teacher of wisdom for the world.
A best digital marketing agency will help you integrate the “vocal for local” campaign into your strategy.
Follow influential people for content creation
The first step is following hashtags and meme pages in the local community. Also, you should follow the celebrities and the influencers there. They are already a voice in the region and cover local trends. When you follow them on social media, you can get quick updates about what is happening there. Work with a digital marketing agency in Bangalore to identify local influencers there.
You can capitalize on these trends by creating content around topics covered by local celebrities. It could be politics, fashion, festivals, or food. By keeping up with local social media pages, you can react to social issues. This would help your campaign for localism through your content. If you are from Chennai, work with a digital marketing company in Chennai to create content relevant to the Chennai residents.
Build a loyal fan base
To promote localism, you need supporters. For that, you should study the demographics and the stats about the city. Facebook, Instagram, Twitter, YouTube, and WhatsApp are popular platforms. But your community might show a preference for a particular platform. This platform should serve as the host for your content. It is the bridge that links you and your customers. Work with a digital marketing company in Chennai to pick the right platform to target Chennai residents.
Once you have decided on the platform, you should plan the type of content: images, videos, blog posts, infographics, podcasts, etc. In addition, you need to decide the time of delivery. The local audience might be active at certain hours. You should schedule content to reach them during those hours.
Speak in the local dialect
To take “vocal for local” further, use the local language. If you communicate in the local language, it is possible to solidify people to your cause. They will understand that you will bring more glory to the community when you speak their language. So your website should have a local version that must be exclusively in the vernacular tongue.
You show that you are sensitive to the indigenous culture and traditions. People would see that you respect their culture when you use their language. But if you use a universal language like English, they would see you as a foreigner. Therefore using local language is essential for brand loyalty.
Sponsor local artists and events
Every city conducts events from time to time. You can use this opportunity to further your cause. When you sponsor local events, people will see the noble work.
As a sponsor, you will win the goodwill and favour of the locals. They would recognize your contributions to the community. Your brand name would get featured on news channels covering those local events. People would get to know about you and become your loyal customers.
You can support musicians, dancers, and other local artists. When they rise higher, the whole nation will rise. In this way, you can contribute to the expansion of local brands.
Use local elements to animate your brand
Your brand should reflect your cause of promoting locally made goods. For that, you should integrate local elements into your brand. Your website should use colours and backgrounds that are prominent in the local community. For instance, brands from Kerala can use a green background and some coconut trees in their web design. Likewise, every brand should find cultural symbols and integrate them into their brand. Packaging materials, social media pages, and shop decoration should incorporate cultural symbols.
