Amazon’s sponsored ads, also known as PPC or pay-per-click advertising, are an effective tool for driving targeted traffic to your products or services. If you’re new to Amazon advertising, we’ll provide an introduction on how to get started with your Amazon PPC campaign.
Create an Amazon advertising account
You will start your advertising on Amazon by first creating an advertising account. You will first need to set up an Amazon Seller Central account to do this. You can do this by going to their website and signing up for a seller central account. Once you have a seller central account, log in to your account and click on advertising to set up your PPC campaign.
Select an advertising option
When setting up your Amazon PPC campaign, Sponsored Products, or Headline Search Ads, you will be given two options. If you are new to Amazon advertising, we recommend starting with Sponsored Product campaigns. These are text ads that appear on relevant search results, helping you generate targeted traffic for your products at a lower cost per click.
Create your Amazon product campaigns
Once you set up your Amazon advertising account, the next step will be to create product campaigns for your products. This will involve creating a campaign name, target keywords and budget, and product listing details. For your target keywords, you’ll want to choose keywords relevant to your product. If you’re new, choosing 5-10 related terms will help you narrow down which keywords are best to use.
You will also need to input the details for the products that you want to advertise on Amazon. This includes choosing a price, selecting the country that the product ships to, and choosing your Amazon shipping plan. The shipping plan you choose will depend on what type of seller you are (individual, professional, or business).
Set your daily budget
The next step is to set your daily budget for your campaign. When determining your budget, you need to consider your profit margins and what’s competitive within your product category. For example, if other sellers run ads for the same product, you may have to increase your budget to have an effective campaign. You can consult an amazon ppc management agency to get an idea of what you should be spending.
Set up conversion tracking
Well-designed ad campaigns generate traffic to your product pages, but what is the point of that if all you’re doing is increasing your Amazon product ranking? To track the success of your ad campaigns, you need to set up conversion tracking.
Conversion tracking allows you to track how many sales are generated directly from your advertising campaigns. This information will help you determine whether or not your campaigns are successful and need to be tweaked or if they need to be canceled altogether. The things to look out for are how many conversions you’re getting as a percentage of clicks and the actual number of sales.
Create your Amazon banner ads
Once you have all of the campaign details set up, you’ll want to create your banner ads. You can do this by setting up an Amazon PPC account and uploading your banner ad into their advertising system. Banner ads are displayed on Amazon product pages relevant to your banner. These ads can be displayed on individual product pages or shown in the “Sponsored Products” and “Related Searches” sections on Amazon.
Monitor your Amazon PPC campaigns
Now that your campaigns are up and running, it’s essential to monitor their performance regularly. This will help you determine if you need to change your bids, targeting, or budget to improve results. If you determine that the campaign isn’t performing as well as it should be, you can decrease your bid or increase your budget. You will know your campaign is doing well when:
• You’re generating traffic to your product pages
• You have high click-through rates
• You see an increase in the number of conversions
• You reach a point where you stop seeing an increase in performance and start to see a decrease
Setting up an Amazon PPC campaign is a great way to generate targeted traffic to your products. Amazon PPC management is a process that takes continual effort if you want to be successful. You can create successful campaigns that increase your Amazon product ranking and generate sales by following the steps listed above.
