For a long period, video has been the preferred mode of content distribution among consumers, but marketers are always coming up with new methods to include it into their communications with current and potential customers. The top trends in video marketing that push customers to check out businesses and buy their products and services are always developing, from short-form videos on TikTok and Instagram Reels to different live cast platforms and celebrities unpacking stuff.
Before we talk about the current and future scope of video marketing, let’s discuss and understand insights from some data and figures.
Let’s start with video as a form of streaming material, which, according to Statista, was:
- In the United States, almost 85% of all internet users consume online video material on any of their gadgets.
- Most video content was watched by those aged 25 to 34.
- Adult guys watched video content for 40 percent longer than adult females.
According to a Nielsen study commissioned by Google,
47 percent of 17 to 49 years olds consider themselves “light” conventional television viewers, while 27 percent say they don’t watch it at all.
What sources of entertainment do people prefer?
According to Statista, when it comes to streaming entertainment, YouTube rules the world, with Netflix a close second.
Marketing videos could be a wonderful method to communicate the value, relevance, and flexibility of a product or service to an audience in today’s fast-paced environment. With online learning gaining ground in academia, virtual education platforms and institutions all over the world are seeing the value of video marketing for brand promotion.
Whether you want to pursue a job in digital marketing or want to learn more about a career in eLearning, reading this blog can help you. It explains the benefits of video marketing for promoting online learning as well as present industry trends.
There is no denying the fact that consuming videos for entertainment purposes has become expensive. Even if you want to watch videos on supposedly free platforms like YouTube, you need to shell out a lot of money. A better and easier way to go about it is to depend on torrent sites like The Pirate Bay. This is perfect for someone that likes offline viewing to overcome the problems of internet connectivity.
The pros of using video marketing
Video marketing, as one of the quickest kinds of marketing, may pay off richly in the field of online learning. There are numerous advantages to using this marketing strategy for your online education business.
According to a new Hubspot analysis, videos can help with brand recognition. If they’ve viewed your brand video in the recent 30 days, nearly 80% of viewers will remember it. Because videos are both visual and auditory, your target audience will remember the content in your video more easily than an essay on your website.
Brand awareness is improved by using videos or YouTube marketing, which may result in more sales.
With potential leads, sponsors, or customers visiting your website to check you out before making a final choice, video marketing may help your website’s SEO. As a result, having high-quality and relevant video content on your website might improve its visibility. It can also help you increase click-through rates and conversion rates. According to Hubspot, after seeing a branded video, over 40% of people decide to contact a service provider.
The use of video in business
Customers’ preferences for video content are no longer limited to streaming online movies and shows or viewing YouTube video clips; studies reveal that consumers (nearly 50%) are interested in video content from brands or businesses that they trust.
More firms are using video in their marketing plan to increase sales, brand visibility, trust, and a growing customer base in response to consumer desire for more visual content. The most popular platforms are Facebook, Instagram, and YouTube.
What video content is good for marketing?
In a nutshell, video content is growing with the assistance of the online video editor as an effective technological innovation enabling creativity to flourish more. Today videos are an essential branding tool and they may be shared on a variety of digital platforms, including:
- Social media
- Websites
- Emails
It’s also worth mentioning that video content does not have to be for entertainment, it’s why so many marketing teams get trapped. Videos may be used in a variety of ways by marketers, including:
- Intro videos
- Product videos
- Explainer videos
- Video testimonials and more
According to the most recent statistics from 2018, people spend one-third of their internet time watching videos.
How can you know if your video content is effective for your brand?
The success of your video content is determined by the platform you use to promote it. Each channel (social media, email, website, and so on) has its insights and analytics systems to assist marketing teams in evaluating how well their content is doing.
Videos in Emails
When it comes to tracking the effectiveness of your video content in email campaigns, you’ll want to keep an eye on a few KPI (Key performance indicator), such as:
Click-to-open rates – It compares the number of unique clicks to the number of unique openings. It assists marketing teams by displaying how successful an email was in persuading people to open and click through to learn more about the topic.
Click-through rates — This KPI counts how many users opened an email and clicked on a link, CTA, or image inside it. Videos that aren’t immediately included in the email will, in most cases, be ignored.
Is video content that important?
As per statistics, video content is important since it is where customers spend their time, and any effective marketing strategy would seek to reach a larger audience in which they are.
What does the future for video marketing hold?
What are some significant takeaways and best practices for integrating video into your marketing strategy? The above article gives you a very realistic image of how your audience consumes video, and the way you construct your videos should be closely related to that, not just in terms of how they are created and presented, but also in terms of how well they perform.
Key Points
Customer testimonials (51 percent), training videos (50 percent), and demo videos are the three most successful forms of video content (49 percent ).
