Can you believe that the average business in America only spends about 1% of its revenue on marketing?
While it’s always wise to minimize your business expenses, advertising is something that you should never skimp on. By introducing your products or services to tons of new people, you’ll be able to score great returns on your investment.
Even though website marketing is a cost-effective and powerful way to shine a spotlight on your business, there are some pitfalls to be aware of. Do you want to know how to advertise online? Read on for the most common mistakes to avoid.
Having No or Low-Quality Guest Posts
One of the most clever site marketing strategies is quality guest posting. If you haven’t tried these services yet, then you’re missing out.
Guest posting has the potential to create a huge flow of traffic to your site, but you need to make sure you do it right. Make sure that your anchor text doesn’t sound like spam or contain too many keywords.
Not Running an Active Blog
While you can get great results by paying for guest posts on other popular websites’ blogs, you also shouldn’t overlook the power of starting your own.
Every blog post will showcase your expertise and give you the chance to rank higher on Google searches that relate to your business. Getting to the top is the best way to beat your competition and build brand loyalty.
Neglecting to Track Your Keywords
It’s crucial to insert popular keywords in your business website and blog posts so you can get more clicks. While there are plenty of tools that can provide reliable results, you should expect some keywords to perform worse than you expected.
Tracking your keywords will allow you to swap out underperforming ones. If you notice any big successes, keep using those keywords in future blog posts.
Not Investing in Website Ads
It’s worth taking the time to learn about different types of ads on websites so you can find solutions that would benefit your unique company the most.
One of the most popular types of ads is remarketing ads. If someone visits your site without placing an order, the products they viewed will pop up on their browser as a reminder when they’re on other sites.
Forgetting to Grow Your Social Media Presence
When it comes to website advertising, one of the easiest things you can do is add your link to your social media profiles. Every time someone visits your account, one of the first things they’ll see is your business website link.
By creating fun and engaging content there, you’ll be able to drive tons of traffic to your website where you can close some sales.
Are You Ready to Dominate Website Marketing?
Website marketing can be a tricky art form to master. If you avoid making these common mistakes, then you’ll be on the path to long-term success.
Want to learn other tricks to get ahead? Explore our other business articles.
