Did you know that website launches are often the most stressful times in business? There is no guarantee that your website will be a success and, if it’s not, then time and money has been wasted. It doesn’t have to be this way! An experienced company that is well versed in SEO and website design services can help you in successful website launch. We’re going to go over 7 things you should check before a website launch so that you can reduce the chance of failure.
- Define your identity: That’s easy enough! Companies such as Nike have their logos plastered on everything from banners advertising their products to T-shirts worn by employees around company headquarters; McDonald’s has its golden arches emblazoned on the side of its restaurants. These are examples of logos that have been ingrained in people’s minds because they represent a brand, and without them, their company would cease to exist.
- Get a backup plan: A backup plugin is one of the essential security measures you can take when launching a website. Anyone who has just launched their site knows that it takes hours to build and even more time for essential maintenance. And if something goes wrong? Don’t risk losing all your hard work! Having a backup plugin installed will give you peace of mind that if anything goes awry, restore to normal with ease using this incredible tool that took only minutes to install (and we’re not talking days here!).
- Make sure your links work: The importance of testing your website links cannot be stressed enough. Not only can it save a lot of time, but if there are any mistakes, they will surface early and get fixed quickly before launch–giving the impression that someone did their due diligence in ensuring an error-free product to put out into the world. There is no need for manual check-ups anymore! Plugins make things easier by covering all bases with just one click–so thank goodness we have them! When launching a new site, try not to forget about checking every link on your page(s). It’s important because this way, you’ll know ahead of time which ones work or don’t go where they’re supposed to do when everything goes live; nothing needs extra attention taken
- Install SEO Plugins for Easier On-Page Optimizations: Search engine optimization is a game of numbers, making it no surprise that website owners are always looking for ways to increase their site rank. The way it can be done is by installing an SEO plugin – and there’s plenty out there! With almost 3.5 billion searches every day, Google has become the world’s biggest search engine giant – making optimizing your website for them the only logical choice available to you as well!
- Get An SSL Certificate: It’s a good idea to keep your website secure, and the best way to do the same is by adding an SSL certificate. You can have this done either after you launch your website or before it goes live – make sure you ask for one when you purchase hosting services from web hosting providers such as Bluehost.
- Configure Google Analytics: Google Analytics is an invaluable tool for understanding the success and challenges of your website. By configuring Google Analytics on your site, you will know precisely how much traffic visits it each day along with where they came from (keywords) as well as what time frame their visit occurred in. This data can be used to assess if SEO efforts are successful or not. Whether there’s been a spike in visitors after launching new content that may have no increased search engine ranking yet, or if some areas need improvement due to decreased traffic levels compared to before. With this kind of information readily available at all times through analytics tools like Google Search Console and Webmaster Tools, we’re able to make informed decisions about our sites based on actual numbers rather than hunches alone.
- Stock Up On Content: You never know when a website may go down. Hosting providers such as Bluehost offer complimentary website backup services that can keep your website up and running even if something goes wrong with one of their servers. Content is king, so make sure you have plenty on hand before launching your website to take advantage of this service!
Now that we are done with the things to check on before the final launch, it’s essential to run some final tests before going live. Many free online tools will allow you to test how well the site performs in different browsers, operating systems, and screen resolutions. Ensure all parts of the website are correct before putting it out there for everyone else to see!
Ultimately, it is you who should ensure that you do everything possible to ensure a prosperous future for your company. If you want information on reducing the chance of failure with website launches and other aspects of digital marketing strategy, we can help! We, the Techmagnate is a highly professional digital marketing company in India, has years of experience in SEO, website design and several other digital marketing services so that businesses like yours can succeed online. We offer consultations where our experts will answer any questions or concerns about site design or analytics data – reach out today!
